A Dutch designer has created a wall of fake breasts to help male shoppers buy bras that fit their wives or girlfriends.
"Most men have a selective memory," she explained. "They know all about their car, but never seem to know their wife's bra size.
"When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'."
The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size, she says.